Twitter has been adding new things to their social media platform and it is not just used to get connected with friends anymore. Now Twitter had made an announcement related to their new app that can be used to connect your live-streams to TV directly. This step from Twitter is expected to take them close to their new focus on bringing all the live content directly to the TV screens. According to Twitter, this new app will help the people to connect their devices to get the best on Twitter. The new app is expected to support Twitter in reaching out to more potential audience. Even though many people are using similar kind of app, this would attract few interested in Twitter to showcase live TV to the people with their offering.
The most important thing about this new app is you can use it without any log-in id. Most of other social media uses their log-in id to get connected through various other platforms which helps them to keep a complete track about data related to ad targeting. But with the new app from Twitter, they will be able to get connected without any social layer each user will easily come back to the Twitter making the connection process much easier. This will also help most of the people to see live-stream content from Twitter by simply downloading the new app. Twitter is mainly depending on their content quality o reach out to more people and this will also make easier for the people to switch channel easily. This can also help Twitter to increase their audience and get exposed in a larger level.
Most people will try to access streaming content which will helps Twitter’s advertising capabilities and reach people by also showing tweet content over the screen. Another important part of this app is you will be able to see live-stream content by sitting in your home on TV just like the users who are able to similar to this through Periscope app to watch Apple TV. When compared to this, Twitter is able to provide high-quality videos to their audience and they are focused to give good TV experience to their users directly. Even though Twitter has been investing more on this new app, they are expected to take huge risk which is really questionable. Live-streaming is considered to have lot of potential to attract more people and it also provides quality live-stream content.
Every live-streaming need to have more audience to get developed and this makes sense that Twitter has decided to select this app as they already have a huge number of people connected to their platform. It is also one of the best ways to get back the people to the social media and convert Twitter into a brand news network. In case this new step from Twitter gets good response from the people there will be more chances to show all the live content using the same platform.