Twitter ads are the best option to promote your brand on this social media platform. Apart from normal Twitter ads, there are also other features that make really unique that is not available in other social channels. The following are some of the new features that help to make Twitter ads more effective than others. Twitter can be the best place for advertisers as it can offer the best solution to support the brands. You can also get best return for the investment made on the advertising in Twitter.
1. Performance based payment- Twitter ads are used to promote your brand and you can make payment only for the result achieved. You can use Twitter ads for more engagement and even for website conversions. For example, you can run campaign for app install and pay for genuine app installs. While running followers campaign, payment can be made only when people select Follow button to follow your Twitter account.
2. Target based on keyword- This is the most important feature in Twitter ads that can be used to reach particular people based on the keyword. With this option you can reach the people using particular keyword. In other social networks like Facebook, it is not possible to search using the keywords. It is really the most amazing feature available to promote the Twitter ads.
3. Tweet targeting- It is also another perfect option to target your audience in the best way. If you follow this method of advertising, it is possible to remarket the people who have engaged using your tweet. This is also known to be the best option for Twitter advertising. It will make your work of searching on this social media platform really simple as you can reach the audience based on the tweet. You will have an option to target the users who have really engaged to your tweets. Hashtag targeting is also another way of targeting your audience which is really creative for the advertisers.
4. Customize your audience- With the Twitter ads, it is also possible to reach for users following a particular Twitter account. You can also use some of the special tool available to search for the followers of Twitter account. It is also possible to create customized list of audience for targeting with the Twitter ads. You can do all this with a user’s handle in Twitter and reach to people using promoted tweets. If you create a customized list of audience, you can just target those particular Twitter users.
5. Low click rates- Twitter allows you to click for a very low cost which is normally based on auction. This is really useful for the marketers who want to promote their brand on this social media platform. It is also very cheap when compared to other networks and there is also no competition. The engagement received by the Twitter users can also be really amazing for the advertisers who use ads to promote their brand.