Pinned tweet is one of the best way to make your tweets stay static over your profile. If someone enters your profile, pinned tweet can be the first thing noticed by them. Creating a pinned tweet is really simple, just go to Twitter profile, select the tweet that needs to be pinned, then click three dots and select the option pin to your profile page. Since the introduction of this feature in twitter, most of the people such as businesses have been using it in a very effective manner. There are few things that a pinned tweet must have to make it effective. If you have not use the pinned tweets in your twitter profile, start using it immediately to make yourself easily visible. You can use different pinned tweets to know which one can bring more users to your twitter account.
1. High Engagement- Social media has been supporting the people while selecting a particular product as it will feature online reviews. When the tweets get liked and also retweeted few times that can help some of the people to follow. This can provide a great advantage of the social proof with the pinned tweet that already exists with some engagement. The people who enter into your profile will notice the popular tweet and other people engaged to it.
2. Attractive Image- Try to add more images in the tweets and mainly if it is a pinned tweet. You must add an image that can look attractive and it can help to make them read your pinned tweets.
3. Strong Action- Most of the people fail to take advantage of the pinned tweets as it can be used for a perfect advertisement without any cost. You can make the people to see your pinned tweets and sign up for email list. There are few companies that have been using the pinned tweets to promote their products and they have been successful in doing it. You can also link to a particular page that can promote your product very easily.
4. Trackable Link- While linking to a page in your pinned tweet, try to use trackable URL as it can help to know the effectiveness of your pinned Tweet. Try to track the conversions with the help of UTM Parameters and it can also help to know the visitors details to your website. The twitter analytics is also a best option to see how many clicks have you received for the pinned tweet.
5. Hashtag- The hashtag is one of the most important things in twitter as it can make the tweets easily discoverable and keep a record of conversations of your topics. The businesses normally use the hashtag in a pinned tweet with two methods such as Creating a separate hashtag and using a popular hashtag that already exists. Using the custom hashtag with less followers can be a challenge, but it can provide great support in the development of your businesses with more followers.