Most of the people want to track their Twitter traffic with Google Analytics, but it is important to know how to do this in a proper way. There is a new feature available in Google Analytics that helps to track all the social interactions in a website and blog with a new Twitter button. There is also another option known as Google Analytics Social Tracking which is used after getting the access and modify your website data. To use Social Interaction Tracking, try to update the code of Google Analytics and include the code to HTML file. To view your metrics, use Google Analytics interface placed on top of your webpage after logging into the Google Analytics account. To get the analytics code first you must login into the Google Analytics account and select the option ‘New Version’ on top right corner of the to view Google Analytics interface. Then select your domain name and choose gear icon on the screen.
Try to place the Google Analytics code in the right place without closing the tag of HTML file. Insert the code for using the social tracking in between Analytics code and the tag. You can see the social tracking result in the Google Analytics interface within few hours. There are three features available for viewing your social interactions such as engagement based on two metrics such as socially engaged interactions and not socially engaged interactions. The next is action where you can see the actions taken and finally pages which include the actions taken on the webpage. Apart from this, social tracking has a record of tweets that were made using the Tweet button.
Google Analytics is able to give the integrated tracking result with Google +1 button and you must use this with an updated version of the Google Analytics in a single page to track all the social interactions automatically. To use these features properly first look at your tracking results in few hours after initiating the tracking process, but Google says it would take at least a day to see the exact results after it has been started. In case you are not able to see the tracking results after the mentioned time there are ways to see whether the code has been placed correctly.
To check the codes, first you must see the code that was placed in your website and also check the URL values. Next check your Google Analytics based on the date and a default date ranging from last month till previous day can be seen. You can also change the date range as per your requirement. It is also possible to include a social tracking in the blog by using a separate plug-in. All the above features can be difficult to use for those who are new to these coding, but those who are experienced with it can see that this can be a very useful way to track the tweets on social media platform.