Twitter has revealed about its new agreement with Bloomberg where they will broadcast Bloomberg content on this social media platform. This idea about broadcasting live video was revealed by Twitter last year as they live streamed NFL games that saw the participation of 2.7-million viewers. But Twitter lost its live broadcast rights recently that were able to provide a significant benefit to them. Twitter also announced few months back that they have signed a new deal that will help to broadcast National Lacrosse League- NLL which is a small sport. This lead to a lot of criticism as Twitter was ready to broadcast everything that they would like to show on their platform. Twitter also streamed recently Halo World Championships which is based on other small fan based market.
All these steps from Twitter only have smaller audiences and they cannot provide good amount of money. They have also signed another deal with Pac-12 university sports and others sources to broadcast the events in a wide range. Although these have small number of audience, this will provide an opportunity to Twitter for building up a large audience in a slower rate. Once they are able to cover the audience in large numbers they will become an important place for the entire niche markets that would attract more advertisers to them. The advertisers will be able to promote their products effectively that would reach to an entire group of social audience.
At present Bloomberg streams content 24/7 based on other service providers via Twitter along with a small broadcast costs that would help them create focused niche deals. Bloomberg reporters have known to work for a long period to create focused and by streaming in Twitter, they will be able to use individual stream making it an important factor for the development of this both networks. Bloomberg will not be reaching to large number of audience with this, but it will make each stream an important information source that would be effective for the advertisers to reach a particular market. Earlier this kind of broadcast involved more money, but now the streams are so flexible that it seems more effective.
We are yet to know that Bloomberg has resources to stream niche broadcasts 24/7 even though they are streaming in different markets 24/7 at present as well. Bloomberg is always been looking to use the user-generated content from Twitter for this process that will give them the chance to broadcast market-specific content in future. This will also give Twitter a chance to stream events on daily basis based on a particular niche as discussion keep on happening on this social media channel regularly. Twitter has been expecting to have such a deal that would attract more audience to their platform and with Bloomberg it is possible to make their plan successful. If Twitter follows in the same step, they will be able to reach their targeted audience in the right way very soon.