Twitter has been changing Moments tab with different variations such as the Happening tab and Explore tab. Most of the Twitter users have noticed this change happening on this platform. Moments has been still listed on this social channel, but its new tabs featured tabs including Moments, live video and trending now in one section. There has been official confirmation from Twitter that its Moments feature will be replaced with a new Explore tab and it will get shifted from its original place. Now you can see that the Moments feature is still available and it has been placed below the page. This important change from Twitter has been specially made to attract more users and make Twitter much easier to use. The new feature will also be aligned as top priority according to Jack Dorsey, CEO of Twitter. But many Twitter users may be disappointed if the new feature fails to impress them like the Moments tab.
Moments was first called as Project Lightning which was introduced to solve Twitters major issues because there was a view that Twitter has been a little difficult to use for its non-users. This new feature was expected to increase it the user growth in Twitter, but Moments has not been able to perform as it would actually be done on the social media platform. Even though Moments failed to work, it can be seen in the new Explore tab to create the Moments. This has proved that Moments feature completely failed to attract the users as expected by the company. According to Twitter says most of the users preferred to select Explore tab than the Moments due to various reasons. Twitter has been looking for different options to attract more users to share latest trends and search. During this process, most of the people have been happy with the Explore tab as it helped them get the news that is trending, according to Twitter.
There are no options to share stories in Twitter, but the Moments feature was used by many to fill this gaps. Even though Twitter has decided to change the Moments feature with a new tab, some of the brands can still use the original option to improve their business. The main issue faced by Twitter is Moments was not available for all the Twitter users as it was available only for limited users from the beginning. This has been one of the big drawback to Moments failure. Some of other social channels like Facebook, Snapchat and others have used similar kind of features, but it was available for all its users. We are yet to see how this new option would perform in attracting more people to Twitter. Additionally placing a new tab instead of using the same Moments feature, Twitter ix expected to reach to more users. With the Explore tab we will be able to see the options such as Moments, live video, search and trends in a single place.