Twitter Making Big News In The Tech World
Over the course of several years, technology has truly exploded. It has sucked people into its grasp and has encouraged everyone to become a member. Suffice to say, if you’re not a member of a social media platform, you’re behind times. Amongst, the most popular are Facebook and Twitter. Although both have been able to gain headlines lately, Twitter has worked diligently to revamp its image and renovate its approach to their strategy. First and foremost, the social network has teamed up with several different groups, including LeEco.
LeEco, which was formally known as LeTV, entered into a partnership with the social media group. According to the press release, the partnership will help to provide custom research and campaign-based analytics to Twitter. The LeEco brand will become the first to gain direct access to Twitter’s brand new First View program. First View is yet another eye opener from the social network. With First View, Twitter will be able to capitalize on video-based advertising.
On the flipside, Twitter has taken a little bit of heat for blocking the federal government’s access to their data mining service. The company admits they took the action, as a way to withdraw their ties from the federal government. This is something that can easily draw ire from the public and turn them against a company. Through their partnership with Dataminr, Twitter is able to sell breaking news stories and an array of other hot information to the media, as well as governmental agencies. According to Twitter, it had no say so whatsoever in selling data to the government, but that is all he said she said.
Another big factor, which will make Twitter fans excited, is the recent team up with the NFL. The social network recently announced that they’d be streaming the NFLs game live on their platform. The maneuver is exciting and will definitely help to boost the social network’s users, while also bringing new individuals to the NFL. In fact, the move also aligns itself with the needs of cord cutters across the nation.
Suffice to say, Twitter is definitely on the move and will continue to break ground in the near future. Will the social network be able to gain the same level of membership as Facebook? Although only time will tell, it is certain that Twitter wants to take a stand. Another thing to consider is that buying Twitter followers is also growing in popularity. Together the combination will ultimately push Twitter further and further into the future.