Blog posts have been very popular among many people all over the world. But to make your blog easily searchable by various peopled on the social media platform you must improve your search ranking. It is important to find the perfect keyword to increase your search ranking, but finding the right keyword can be a difficult process. There are few ways to make your blog easily searchable and beat up your competitors.
1. Adding keywords- People in the present day look for more strength and uniqueness in the content of your blog. Some of the tools that can help to get the right keyword for using it in your post includes seed keywords which will support when you want to crowdsource the followers and help you finding the perfect keywords. Another tool includes Soovle that will suggest keyword from various sources and you can also get the perfect overview of people like what keywords they use to search on the platform. Those who want to optimize their present blog, they can try to use the tool known as Serpstat which will help to select the best pages and also suggest lot of different keywords.
2. Look for significant places- Optimizing your keyword is mainly related to finding the right entities in Google which includes significant places, brands, people and more. Google gives more attention to the entities when they try to find out how useful the content of yours is. To find out the best relevant entities, you must put some extra work. If you have a proper content for using it in the post is good, but those who don’t have a proper content must do a complete research in Google. Always use the content that is able to attract more people to view it and it must also be helpful to others. There is also a tool called as AlchemyAPI to find the entities as it will automatically find the entities from content which will be marked in color-coding.
3. Dealing with niche questions- This is very important as Google mainly focuses on measuring uniqueness of content while answering a niche question. Try to do some research to find the right question related to a keyword whenever you want to post a new content. Just like tools used for other things, there are also tools that can help to find out the right kind of niche questions. Serpstat is a tool that will help to find the question mainly focused on the keyword research and you will also find out unique results with this. Another tool is Answer The Public which is known to be very unique. It is known to provide completely different kind of question based keyword research. You just need to enter a single work after opening this tool and it will show the details about questions asked by people using this word. You can also see similar type of search option in Twitter that helps to find out question with typed word.