There are many tools that are used by the professionals to analyze their social media channel performance. But all these are not able to deliver the exact result that is expected by the marketers even if you are using the premium tools. Most of the businesses provide social analytics with tools such as Hootsuite, Mention and more. All these tools normally see your daily performance and offer the same type of data that work easily with a presentation of same. The engagement metrics offered by Twitter API is Likes as well as Retweet counts. You can use a tool like HubSpot as it can provide URL shorteners that can be used to get data related to link clicks. There are various reasons that affect the tools in providing a complete view about your social media engagement. This data can be perfect if your want to know the basic trend on the social media platform, but it cannot help to improve your social strategy as you need to have more data to do this.
There are ways to get all the extra information without any cost using analytics tools that has important details about the social profiles and it has been specially developed on various social networks. The social networks have not able to provide the right information about the data to the users and try to monetize more audiences, but most of the social media networks have been trying to offer a best solution for the users. Most of the social media analytics tools are not able to offer actionable data to their users due to the lack of metrics from APIs of various social networks. All these built-in social analytics solutions can give more exact and complete data related to the social media networks performance. The built-in social media analytics is available with lot of engagement types which includes re-share, comment, context and more which gives completely new information to all the users.
By using the actionable data it is possible to determine the engagement of your content based on the context of the impressions. You can also determine the type of social media that attracts your audience and starts the engagement related to the media types. The descriptive data can be more useful to know your current status without finding any particular problems. In order to get the correct data try to get a complex analysis related to the future trends. Go to Twitter Analytics using your Twitter account to see the overview related to important descriptive metrics. You will find the impressions received along with engagements and its rate next to each post. You can select the particular post to see the breakdown of your engagement types. But Twitter only lets us to export the data and it must be analyzed with the help of your tool. It is also possible to assess your data of individual posts which lets you to assess the insights related to content type.