Direct responses are very important for Twitter users and there are ways that can help to achieve the direct response in a perfect way. Some of the things that have been found by the research team of Twitter is there are more important data points which are useful in improving your tweet performance overall.
1. Urgency- Tweets featuring words such as quick, hurry and similar to these words are known to have very less cost per acquisition as well as high click-through rate. But overall there are only few tweets that feature these types of words. You can use these words in case of any importance and mainly this is used by the marketers who are new to promote their brand. Whenever you send a tweet in real-time, it is the perfect choice to make it work. While starting your tweet campaign you can easily create an impression of rush to make the users to pay attention immediately.
2. Discounts with percentages- The tweets that feature percentage discounts have known to do well when compared to other tweets based on cost per acquisition. This is also known to be a very normal way of advertising where the percentage is able to attract direct response for the tweets.
3. Additional opportunities- Twitter is usually used to get updates in real-time and most of the people use this social media platform to get latest news across the world. You can advertise latest happening in Twitter which is one of the best ways to attract more direct responses. It is important to create new opportunities for the users in order to get good direct responses.
4. Tweet length- Twitter used to allow only 140 characters to define your tweet, but it has been increased now. Even then you must make sure to use only 100 characters which will make it more interesting and also attract more users. Try to maintain the length of your tweet as short as possible to make it more responsive. Tweets that are made with around 100-120 characters are known to have highest CPA when compared to tweets with less than that.
5. Questioning- The brands that feature in Twitter are known to ask more questions while sending a tweet and they have been more successful in getting direct responses. By just asking questions in your tweets you can create an opportunity to your audience to share their answers or opinions through direct responses.
6. Rewards- This is one of the best ways to attract direct responses from Twitter users. You can conduct a contest in Twitter which must be relevant to your brand and announce and reward for the winner. When you start a contest, the audience will get an opportunity to interact with you. As a brand you have to announce a prize for the audience who like to visit your profile and this will create a buzz among the people which will help to achieve a direct response.