In the recent times, Twitter has been getting lot of criticism as only few people have been using it for advertising purpose mainly during the holiday seasons. But according to a report, people used Twitter consistently to get engaged with the brands during holidays as most of them look for product reviews, deals and gift ideas. This can mainly help the brands to still use Twitter to increase their sales. But it is important to follow a proper method to make most out of Twitter to get better response during the festive season.
1. Using multiple contents related to your product- According to Twitter the number of brands who engage using Promoted Tweets have been very less when compared to others who have used promoted campaigns to promote their business. The brands that use paid media have also received high number of engagements and saw increased sales. Even when you are not able to get any kind of direct response with the tweet campaigns, you will be able to get expose completely which would be a significant thing for improved sales. There are various types of ad formats available in Twitter that must be used in a proper way. The different options available for advertising your product in Twitter are photos, GIFs, videos, tweets and more. You can also use all these options to promote your products at the same time.
2. Attract your customers- With options like discounts, exclusive offers and limited-time sales it is possible to attract many customers to your holiday campaigns. Everyone will look for best offers during the holiday season and by creating the sense of rush with all the exciting offers you can attract more Twitter and make them come back again to the Twitter profile. All the brands must highlight calls-to-action featuring clear deadlines and urgency to their offers. Make sure to include the details about your product in the ad and also mention the time period from when the offer is available for the particular product you have promoted in your Twitter ad.
3. Using creative techniques- As per Twitter, the audiences on this social media platform will respond to an ad only after coming through it several times. This is very common as most of the people will get attracted to the brands ad once they see it everywhere before start to respond. But creating repeated ads, it is also possible that your ad will get negative impact. Try to get more response to your ads by targeting different types of people that will help to increase your presence on the social media platform and attract more customers. Use some of the contents that can look really look attractive for the audience in Twitter. Most of the brands use videos to promote their products, but the runtime of the video related to your ad must be very less. You must also try to include the complete details about your product in the video.