Twitter had released a new option known as last year First View that was able to help the marketers to know how to make their promoted social video will target audience after logging into the Twitter account. According to Twitter First View supports the brands to get attention on top of their timeline. The First View was part of Twitter research that will shows the result of first video in the timeline that is able to generate uplift on major metrics compared to other subsequent videos seen. The pricing of these video ads normal vary significantly since its introduction a year ago and Twitter wants to mark First View anniversary by offering a latest research report and the way the business marketers can use for their development.
Twitter says that memory response has been highest during the starting 30 seconds in Twitter session and the users have been increasing to get connected emotionally with their content. This research is based on Twitter’s neurological research that really makes a good sense due to the effects of tweets. The initial video has been extremely valuable as it helps the marketer to look for relevant and meaningful video message. All these data’s signify the importance of knowing when most of the targeted audiences are online in Twitter without the help of First View option. With the help of your analytics it is possible to get the right idea about your audience and mostly when they are active to capitalize on it effect organically. The research from Twitter also shows first video viewed by the audience on Twitter is capable of getting higher responses when compared to other activities on this social media platform.
Twitter is also been resistant on its previous stats related to the engagement of video content on tweets as the video tweets can get shared easily when compared to the image tweets. According to previous data, tweets featuring a video are expected to get 9 times more engagement when compared to the text updates, tweets with the GIFs are able to get 6 times more engagement when compared to texts and tweets only with images are capable of receiving 3 times more engagement when you compare them with basic texts. Twitter also underlines the video which is most popular on the social media platform today. The First View video is related to the option how it helps to improve the performance based on important brand metrics.
The First View option is known to be the best choice for promoting events that happen line and keeping real-time video right on top of the audiences timelines. Twitter also suggests important steps that can make your First View really successful. You have to make the messaging process really simple and it must mainly focus on your main assets. You must also use the content to connect with current event which must be associated with the people’s interests. First View data is really worth considering for most of the marketers.