Twitter had made an important announcement for its users that they will be offering awards to the top advertisers. Even though most of the social media platform gives an opportunity to its advertisers by supporting them in various ways, Twitter has its own way. This announcement would encourage the advertisers to add more into their ad execution. The awards will be provided by Twitter in 6 different categories which include 1 gold, 2 silver and 3 bronze awards. Everyone who wants to be part of this award can approach Twitter on or before September 23, 2016 and the winners will be announced on 10th of November. The following are the categories in which the advertisers will be honored.
1. Live award- This will feature campaigns which used Twitter for getting in touch with the people live in an event, global moment and television. It is a very important category as everyone wants only to know the things that are happening now.
2. Impact award- This award features money to recognize the campaigns which had the advertiser’s unique strategies to achieve good results.
3. Creativity award- It is offered to honor the creativity and innovation of the advertisers in Twitter.
4. Scale award- It is offered to honor the campaigns which is able to create awareness along with engagement all across the world which had a cultural impact.
5. Customer award- This one is offered for the businesses which had a great use of Twitter to provide best customer service.
6. Growth award- The final honor is to recognize the small businesses which were successful in the development of Twitter Ads.
The awards offered in this first Twitter awards program will be part of official marketing guidelines from the company along with particular documents. The winners will be receiving original Twitter trophies as a token of appreciation. The Twitter awards are expected to be very popular as it can give the brands the additional recognition to improve their business. Those who want to participate in Twitter awards, they must give a complete review about the campaign in just 140 characters. The businesses that are planning to enter into this Twitter awards must plan early to get themselves recognized. It can be a best way to get honored from Twitter for the achievement you have done till now. The details as follows,
The participant must create 140 characters description which must review the Twitter campaign. Apart from the main description, rest of the details has been increased to maximum of 1000 characters which would be sufficient for the advertisers to be a part of Twitter awards. . You must also summarize the marketing mission along with client details within a limit of 1000 characters. Next is describing the creative ideas used in Twitter to become successful. Another option is why this Twitter campaign is eligible for awards. You must also give a complete overview about campaign objectives. Finally the promoted tweet link must be mentioned in the campaign.