Twitter has been experimenting with videos to attract the new and existing users. According to a report more internet users have been online to view videos and Twitter is trying to gain this popularity to attract more users to its network. By watching live videos and the ways to interact as well as comment in real time makes Twitter the most interesting platform to keep the people engaged. Twitter will also face tough competition from other similar sources such as Facebook who are also trying to do the same in their network to keep the people attracted. Twitter is one of the best place to see TV based conversation and most of the people want to keep their reviews public to get engaged into a deeper discussion. Twitter has point out few interesting stats to reinforce its video content on the social media platform.
1. Engaging with audience- The audience of Twitter engage themselves to watch live videos including regularly scheduled program. Twitter is also planning to connect with a number of video service providers to get a regular telecasting program that would offer general ads for its viewers.
2. Coverage size- According to report the number of viewers tuned to watch live-stream on Twitter is really more when compared to other content partners. Twitter has been trying to create its own portfolio with live video options to create live content awareness among the users and increase the engagement.
3. Immediate impact- Another study from Twitter along with the Omnicom Media Group showed more Twitter users browsing through their timelines responded to various social media using a video as center of focus. The study also showed that short videos were able to attract user engagement when compared to longer videos on the social media platform. The real time tweet stream will be easily accessible by the audience that could support the advertisers to produce a non-disruptive ad experience in videos.
4. Ads with in-stream videos- Twitter had also announced mid-roll video ads recently which are an outreach tool that will be available with other options. The ads during a premium live event are expected to have completion rates that are really more and this makes a best place to make the video ads easily reachable to the audience.
5. Effects of video- As per a research, Twitter video campaigns are said to increase the ad recall efficiently to increase the brand awareness and enhance the brand association. Twitter says more number of video ads will be viewed by people with new verification contract.
There are also other social media networks like Twitter that are focusing on video ads to attract the audience, but Twitter is using niche to keep the audience engaged. Twitter is expected to start broadcasting of more live events to make it easily a popular platform to view videos. The video broadcast has been increase by Twitter as the live streams are gaining more attraction from the targeted audience.