Twitter has revealed a new mid-roll video ad to attract the people who are using videos to promote their business through videos. A pre-roll video ad was seen on Twitter for selected content till now and now they have extended the same feature in the Periscope streams which will give the advertisers an option to add it in their mid-stream video ad to increase the revenues. According to Twitter, this option will not be new to the consumers as they have been watching videos through their mobiles. Twitter is expected to see a user growth with the in-stream video ads as most of the people will be using their mobile device to view the videos. Even there is a small drawback for this mid-roll videos ad as people dislike these types of ads before watching the video and they use ad blockers to prevent the ads from playing. There was also a survey conducted last year where people didn’t want to watch the news videos due to the pre-roll ads.
The mid-roll video ad content from Twitter is slightly different from the usual video ads that play before playing the video. Twitter has also introduced new stats to highlight the importance of on-platform video ads. According to a report, the people who viewed the video ads were aware of advertiser’s brand and some of them were even supportive to the brand. It also had a higher percentage of purchase rates after watching the video ads on Twitter. The Twitter video ads are expected to two times more reachable to the people when compared to other similar ads on other platforms. This has become a major source for Twitter to increase the number of users as they have been introducing new options to fight the decline of Twitter users. Twitter is mainly concentrating on its video content to make it easy for a real-time discussion with the social media audience and the result for all these new features are still expected.
The brands will be able to make the video experiences better for their consumers and advertisers who are part of this social media network. The marketers will be able to manage the video impact on the customers and increase the level of engagement received through this social media channel. The audiences who are part of Twitter have a mindset being more responsive and expect the video content to be more effective when compared to other similar platforms. Twitter has been promoting videos ads automatically as it is available for selected publishers for sometime which is able to bring more audience and supports the advertisers in reaching a larger audience. This social media channel has been a safer place for video ads of the advertisers as they are allowed to run in-stream video content and highlight them to reach the right partners. This one of the biggest move from Twitter to achieve big with the video ads that has become a trend among the advertisers.