There is a new announcement from Twitter where they will introduce a new feature that will help the brands to use Custom Hearts in the Periscope videos. The Custom Hearts can be seen on top of the screen in a broadcast at the same place where the normal Periscope hearts were seen previously. The brands can also create their customized logos and icons that can be used in a broadcast. Periscope hearts can give a unique experience for live video viewers on Twitter as well as Periscope which will help the social media audience to easily engage by just tapping on the hearts. With the help of Custom Hearts, you can also customize the Periscope hearts to promote your campaign giving a unique live experience. The hearts will be seen in the video and are sent by the audience by tapping the screen, giving brands an opportunity to capture a high number of engage from start to end which will allow the audience to reveal their interest about your content.
There is still no record about how the Custom Hearts can increase the view counts, but they are really interesting to attract more engagement. You can increase your brand awareness by simply using several touch-points and these hearts are expected to create another element that can increase the ways of connection. You can activate the Custom Hearts with a particular hashtag in your broadcast title while creating a broadcast through relevant hashtag. The Custom hearts can remain active that will occasionally stay get linked between normal heart icons. According to Twitter, Custom Hearts are perfect choice for using it along with the pre-roll ads during the sponsorships of your brand related broadcasts. There will be no additional functionality with your live broadcasts, it is possible to increase your brand message with the help of pre-roll ads as well as Custom Hearts in the same stream.
Till now there is no proper information from Twitter about how many Custom Hearts will cost for the advertisers, but Twitter can give information when the brands contact them. Is there a possibility of finding revenue potential for Twitter with these options is still unknown, but it can be a perfect choice mainly for the live video broadcast. Twitter has been revealing lot of new options to attract more users to their platform. The Custom Hearts are one of the features that are expected to reach the audience in large numbers. The brands will be able to use these Custom Hearts to promote their product through live broadcasts. You can create a new customized campaign-specific icon in place of the standard Periscope hearts which are normally seen on top of the broadcast screen. It is also very easy to apply these icons on the broadcast as you must follow the same method that was used to select the Periscope hearts in the video. They are really an amazing way to attract the audience including the brands effectively.