Twitter has been making more changes on its network as it has been featuring new tools and options to attract more users. Twitter has been facing lot of criticism during last few years due to the lack of controlling trolls on this platform and they are unable to deal with in the most effective manner. Due to all this criticism, Twitter has been making some positive changes on its network to deal with the trolls which includes content filters, reporting tools, blocking options, etc. All these efforts is a positive move from Twitter as it is taking them in a right direction. Now Twitter has been saying that they are going to change their ‘egg’ avatar into a grayed human form that is expected to attract the users to use their actual photo. The change of egg avatar is a very small move from Twitter to deal with the trolls but it is expected to not have a big affect on the users. According to Twitter this important change is expect to have a significant impact and they will be trying to add features to tackle the trolls on their platform even if this new options fails to have any impact.
In the same way Twitter also introduced new replies option few days back where the look of the replies will be changed in its app and handles will be removed from character count. The number of people in a conversation will be included to e-mail such as recipients line just over your tweet content. This replies change from Twitter has started to get more criticism where the people started to say that this option has been placed to confuse the users as the previous option was really helpful as it was simple for using. The new option is simple for the new users who can easily understand it, but the existing users may find it difficult to use. There were also few announcements from Twitter users that they are going to leave this platform, but there was a small change in it. Twitter is also facing competition from other similar version called as Mastodon that was able to attract more users whereas the use of replies option started to decrease.
Twitter had earlier show that they are ready to listen to their users and make some changes to their platform. According to Twitter they are ready make some important changes if the users like them and even role back other updated changes that fail to keep the user engaged with this social media channel. For example, Twitter rolled back its list notifications changes due to the response from the community. Twitter has been feeling less secure as they are making major changes such as Moments moved to a section of new tab and Vine being declined. Even making all this new updates, Twitter still remains the most important social media platform to engage with people and offer a good customer service for brands.