According to a latest report, the about 15% Twitter accounts that have been active are bots and it has been created to reach a particular group of audience. They are capable of increasing digital metrics with artificial retweet as well as mentions. The current users on Twitter who are active are expected to be around 319 million per month and in this about 48 million user accounts are bots. The bot accounts are really high and Twitter also faced same problem in 2014 where it faced questions to prevent bots on this social media platform. During that period, Twitter expected to have about 5% or less number of bots even though some of other reports suggested that the data was really higher. Twitter has been facing bot issues from a long time and this present report claims that it has been increasing significantly during all these years.
Another report from UK researchers claimed to have more number of inter-connected bot networks on Twitter and the number of fake Twitter accounts was also high. The bot networks was recognized recently during US Presidential Election which suggested Donald Trump had the benefit of bots that was retweeting messages supporting Donald Trump which increased voice share when compared to Hillary Clinton. But we cannot say that this could have had a big impact on the behavior, but the research made during this period reveals that the number of bots network has been more that featured automated actions through tweet.
The presence of Twitter bots raises a question of active users on this social media platform. It is important to do a complete research on Twitter if you are having a business account as it can be helpful for their marketing process. You must start your own analysis to make sure that your business doesn’t have any affects with the bots on the audience. To avoid the bot networks, there are few procedures that can be followed which includes install a niche monitoring on Hootsuite to understand the related topics discussed on Twitter. You must also analyze your audience using Followerwonk to know engagement stats and more. Also delete the fake followers account to know the number of actual engaged audience for your Twitter account.
You can also use social marketing process that will help to look completely away from all aesthetic measures and know the exact engagement received by your brand as well as response levels. The bots can really play a significant role in dividing your exact information about the marketing strategy. You will be able to know the actual data about your targeted market on this social media platform. Having more followers can be perfect for your business, but at least one follower who is genuine can be more beneficial for your business. The number of bot networks will also highlight importance of preventing vanity metrics. It is always important to access your bots to prevent having fake followers for your business account.