Twitter has been one of the most used social media channels for common people and marketers. There has been news about revenue decline for Twitter that has made most of the marketers to think about using Twitter. But there is still a long way to stop using Twitter especially for the marketers. Even now Twitter is able to give a good insight about real-time trends that gives the brand a chance to connect with their customers accordingly. The following are few important reasons that still make Twitter the right platform for the users.
1. Real-time service- Most of the customers like to get updates related to their purchased products in real-time. The customers also like to reach their brands through social media channels like Twitter than just sending emails related to the products. It is also very easy to get connected with the brands for consumers and customers can reach the brands within few minutes. You can also get immediate response from the either one of them. The brands that want to use Twitter for customer service must have more employees to answer the queries related to their product on Twitter.
2. Real-time insights- Most of the people will be using Twitter regularly to share their opinions as they can get real-time updates about all the information they want to have. The number of audience who use Twitter to get real-time insights are on mobile. According to report there has been a positive link between social posts and the users. Twitter is also one of the best sources to get meaningful insights that are really helpful for the users on this social media platform. There are many researchers who use Twitter to get information related to their research.
3. Marketing feature in Twitter- There has been lot of improvements in Twitter since its introduction and they have been regularly updating the usage experience through various features. The marketers are looking for new updates to improve their business and Twitter has been supporting them in the right way. Some of the key features are really attractive to keep the customers engaged on this platform.
4. Regular improvements- Twitter has been doing regular improvements to its features as there has been tough competition from similar social media channels. There are many users who are still able to make use of Twitters features to reach their customers. Twitter is one of the social media platforms that are the best to use and get better understanding about the customers. There are few people use Twitter for their personal use and some of the marketers use it only for promoting their business. Twitter is mainly helpful for the marketers in a special way as the data available in it can be used to analyze and look for future insights. The marketers can also use the Twitter data to capitalize on the current trends on the social media platforms that can help them to connect with their customers.